Henkel Adhesive Technologies offers broad material expertise, deep market knowledge and a large partner network to support the commercialization process for product solutions in smart printed electronics. Since mid-October, the division has now opened a new online store for material samples of inks and coatings. The user-friendly platform, which is operated by e-commerce partner wolffstore GmbH, simplifies and accelerates access for business customers to high-performance materials in this growing segment.
The initiative is part of Henkel Adhesive Technologies' digitalization strategy to further expand its e-shop offering for industrial customers. The online store for product samples for printed electronics offers a unique experience when comparing and selecting material solutions for smart applications. Users will find a broad overview and detailed information on materials that can be used to efficiently solve design challenges. Thanks to the cooperation with e-commerce specialist and logistics partner wolffstore, customers also benefit from short delivery times: Product samples can be delivered within the EU in up to 72 hours. With the online store, Henkel is responding to agile market requirements and simplifying and accelerating customer access to its leading material solutions in the field of printed electronics.
"With the new online store for product samples, we offer an efficient, user-friendly and customer-oriented digital platform for business partners," explains Beate Grobben, Marketing and EIMEA Business Development Head for Printed Electronics at Henkel. "It is available to users 24/7 and enables an easy ordering process for the growing range of Loctite branded conductive and non-conductive inks and coatings that meet different industrial requirements. This provides customers with great support to accelerate their design and prototyping phase in this fast-growing market. We want to enable them to buy and test our materials as easily and quickly as possible so that they can print their electronics with Loctite. In addition, we see great potential to expand the online platform by offering technology solutions from other business areas in the future."
