Deutsche Messe AG is responding to the ongoing challenges facing the trade fair industry and has used the past few months to reorganize itself.
As part of this change, the organizational structure is being divided into four divisions, including Trade Fair & Product Management and Sales. The overall management and strategic orientation of the LIGNA, INTERSCHUTZ, parts2clean and SurfaceTechnology GERMANY trade fair portfolios is now the responsibility of Trade Fair & Product Management and will in future be the responsibility of Hendrik Engelking. Christian Pfeiffer, previously Head of LIGNA and Woodworking Events worldwide, will in future be responsible for the Sales division as Business Unit Manager. This division will have central responsibility for customer acquisition for the entire trade fair portfolio of Deutsche Messe AG.
Stephanie Wagner, the new LIGNA Project Manager, will assume project responsibility and thus also the content and operational management of the world's leading trade fair for the woodworking industry. She has been with Deutsche Messe AG for more than ten years and most recently worked as a LIGNA project officer. Wagner will fill the position of project manager retroactively from December 1, 2021.
"We are delighted that Ms. Wagner, an extremely experienced colleague, is filling this strategically important position," explains Hendrik Engelking. "She is a well-known face in the woodworking industry and will continue the successful cooperation with our exhibitors, partners and customers."
"After a long period of empty trade fair calendars and online-only formats, we are looking forward more than ever to finally being able to offer face-to-face platforms again with LIGNA 2023 and the LIGNA.conference this summer. We all really missed the personal exchange and networking on site," says Stephanie Wagner.
The next LIGNA will be held from May 15 to 19, 2023. Exhibitors can register now in the LIGNA online store.
Prior to this, the 1st Rosenheim LIGNA.conference will take place on June 1 and 2, 2022. This will be organized by Deutsche Messe together with Rosenheim Technical University of Applied Sciences, the world-renowned educational institution for highly qualified young talent in the field of wood technology.
