KRÜSS has relaunched the company's website. In addition to new content on interface analysis products and services that is also more easily accessible on mobile devices, the focus is on a solution-oriented approach that is intended to make navigation easier, especially for non-expert visitors.
Many users are initially not fully aware that an undesirable behavior of their product could be caused by interfacial chemistry. For example, anyone who wants to remedy the lack of long-term adhesion of a coating or the formation of lumps in a dispersion is not necessarily familiar with the relevant contact angle measurement techniques. It is much more obvious to look for a solution based directly on the problem.
With the new website, KRÜSS is emphasizing this entry point. Visitors select their material and/or their process and the website compiles the relevant information from the content-rich page:
Use cases, application reports, videos, products, background knowledge, etc. In addition, there is still a classic menu navigation with a clear structure and a variety of functions such as filters, bookmarks or a comparison of selected products to provide quick orientation.
The new KRÜSS website was created in collaboration with the Hamburg agency Elbkapitäne and is available at www.kruss-scientific.com in German, English and Chinese.
