The SurfaceTechnology trade fair returns to Stuttgart from June 4 to 6, 2024 and promises to be a major event for the surface technology industry. Against the backdrop of the changing trade fair landscape and the latest developments in the industry, Robert Piterek and Sven Gramatke invited trade fair director Christoph Nowak to their podcast to give a taste of what visitors can expect at SurfaceTechnology.
The podcast episode offers a deep insight into the dynamic evolution of trade fairs since the outbreak of the global pandemic. Christoph Nowak explains the challenges and opportunities that have arisen for trade show organizers and attendees, and how trade shows have adapted to this changing landscape.
In addition to this fundamental change, the hosts and their guest also shed light on the intricacies of successful trade fair stands compared to less successful ones. They discuss the importance of innovation, interaction as crucial elements to the success of a trade show presence.
The podcast promises to be an informative and entertaining resource for surface technology professionals as well as anyone interested in gaining insight into the future of the trade show world.
