At productronica 2019, the marketing and sales service provider Butter and Salt and the Russian Ostec Corporate Group agreed to work closely together in the area of marketing and communication. Ostec Corporate is the largest Russian sales organization for electronics manufacturing products and wants to offer more marketing services locally. To this end, the Ostec Marketing Agency was founded, which is aimed at customers from all branches of industry.
Data from the German government shows that Russia is still an important trading partner for Germany despite various import regulations. In 2018, goods worth almost €26 billion were exported to Russia, which represents a surplus of almost €130 million compared to 2017.
Florian Schildein, Managing Director of Butter and Salt, has already worked with Ostec as Marketing and Sales Manager of a placement machine manufacturer and has become familiar with the Russian market. The agency's services are available to all technology companies wishing to enter the Russian market or expand their local marketing. Anton Bolshakov, CMO of Ostec Corporate, emphasizes that Ostec has excellent insights into many industrial sectors in Russia due to its size, well-developed network and broad customer spectrum, among other things.
Butter and Salt is now offering cooperation with the Ostec Marketing Agency for customers and interested parties who would like to enter Russia. This involves coordinated marketing that follows the customer's goals and specifications and reaches the Russian target groups. The cooperation will also help Russian technology companies to understand and develop the German market.
