How much entertainment value should a trade magazine have? What is meant by "entertainment value" in this context? And what defines a trade magazine anyway? Our two editors-in-chief, Robert Piterek (Galvanotechnik) and Markolf Hoffmann (PLUS), explore these and other exciting questions in the podcast.
The two journalists throw themselves eagerly into the discussion. They answer numerous questions, for example about role models on the magazine market, target groups, visual language, layout and much more. It's about techniques for drawing readers into an article, but also about motivating authors to write entertaining articles without losing the information content.
The editors-in-chief discover that there are numerous journalistic means of entertaining the reader. These methods are discussed in depth in a relaxed atmosphere. Listen for yourself to form your own opinion. How much entertainment value can or should a trade magazine have?
