In this special edition of the podcast, the two editors-in-chief Robert Piterek (Galvanotechnik) and Markolf Hoffmann (PLUS) discuss the entertainment value of trade magazines. They start by clarifying the basics. What makes a trade magazine? What is meant by "entertainment value"?
The editors-in-chief delve deep into this fascinating topic and explain, among other things, the value of print magazines and describe how authors can be motivated to write more entertaining specialist articles.
Links:
Trade journal "Galvanotechnik":
https://www.leuze-verlag.de/fachzeitschriften/galvanotechnik
PLUS" trade journal:
https://www.leuze-verlag.de/fachzeitschriften/plus
Galvano-Talk on linkedIn:
https://www.linkedin.com/company/galvanotalk/