Deutsche Messe has entered into a cooperation for the development, implementation and marketing of digital event concepts. Ten agencies from the tagg-s agency group, Dassault Systèmes 3DExcite GmbH and other partners form a network with Deutsche Messe AG and the Deutsche Messe Technology Academy. This merger provides commercial enterprises with the first full-service provider for digital content with an industry focus.
Customer orders are produced in twelve studios and co-working spaces in the MEDIA FACTORY building on the exhibition grounds in Hanover. Teams from 15 specialist providers and Deutsche Messe work under the MEDIA FACTORY umbrella brand for brand presentations, digital product presentations and event concepts, pooling their expertise.
The skills of all employees are as diverse and highly specialized as the opportunities and challenges of the digital world. For example, video producers, graphic service providers and presenters are just as much a part of the team as bloggers, XR service providers and social media agencies. The MEDIA FACTORY is the order-related co-working space and headquarters of the service providers. Examples of content services range from speaker acquisition and moderation to the content development of an event and the creation of a storyboard.
"As a digital center for industrial communication, we also want to create a new offering for our exhibitors with the MEDIA FACTORY. During the year, it is becoming increasingly important for them to use digital content and digital tools to establish contact with potential customers and get them interested in a physical trade fair event," says Dr. Jochen Köckler, Chairman of the Board of Management, Deutsche Messe AG. "In future, trade fairs will be even more closely integrated into a year-round marketing process than before. With our new MEDIA FACTORY offering, a one-week trade fair will become a message - 24/7, 365 days a year."
Sebastian Retz from tagg-s explains: "We are the experts when it comes to quickly expanding our service portfolio, always adapted to the prevailing situation. With the Media Factory, we offer a showroom, communication platform, content collection and training center all in one. Flexibly adaptable without construction work, always open and modularly expandable for the future."
