Change at Harter: Handover in marketing

Petra Schlachter (2. von rechts) übergibt ihre Aufgaben an Sabrina Immler (2. von links). Links im Bild Volker Hammernick mit der Kollegin Katharina Wagner ganz rechts (Foto: Harter)

The dryer manufacturer Harter is about to make a personnel change. On May 1, 2025, long-time employee Petra Schlachter will hand over her duties to her successor Sabrina Immler.

Petra Schlachter joined the then small company as a secretary in 1994. With its heat pump drying system, Harter grew into a successful medium-sized company with 100 employees today. In the 1990s, Petra Schlachter began to take care of advertising for the Allgäu-based family business. This included advertising, press relations, trade fair organization, later the website and much more. Harter now has its own marketing department, which also includes Volker Hammernick as a designer. Petra Schlachter specialized in copywriting. This included many user reports, product and company news that appeared over the years in numerous trade journals and on online platforms. She has now transferred these and other tasks to Sabrina Immler.

Immler completed her training as a technical product designer at Harter. She is therefore very familiar with the technology that she will be writing about for the trade press in future. Her tasks will also include expanding the company's social media activities. Katharina Wagner is responsible for technical documentation at Harter and will also support marketing in the future.

 

  • Issue: Januar
  • Year: 2020
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