Two questions were at the center of the TOP 100 evaluation: Are the innovations created a product of chance or the result of a systematic and therefore repeatable procedure? And how successfully are ideas transformed into market successes? It is also important how and whether the innovations and product improvements were able to establish themselves on the market. These approaches made it possible to make a statement about the innovative strength of a company, which largely determines how likely it is that it will continue to be successful in the future.
Innovative strength was assessed on the basis of more than 100 criteria, divided into five categories: Top Management Promoting Innovation, Climate of Innovation, Innovative Processes and Organization, External Orientation/Open Innovation and Innovation Success.
The analysis was designed to take into account the special features of very different sectors and company sizes. Neue Materialien Bayreuth GmbH (NMB) achieved such good results in this evaluation by innovation researcher Professor Nikolaus Franke from the Vienna University of Economics and Business that it was recognized for its successful innovation management. The award was presented by science journalist Ranga Yogeshwar in Weimar on June 28.
