DMS for machine suppliers and end customers
Image: Butter and Salt tech marketingThetechnical marketing agency Butter and Salt worked together with a machine manufacturer to think about how service could be made more efficient and customer-friendly. The result is a system called Pink Flamingo, the basic version of which is a document management system in which, for example, machine master data, maintenance manuals, operating instructions or maintenance logs are stored digitally for each machine. All machines sold by a machine supplier can be supplied with an individual QR code. This leads to a web-based database in which all documents for each machine are stored and maintained by the manufacturer or supplier. Authorized machine operators can access these documents by scanning the code, explains Managing Director Florian Schildein in an interview with PLUS.
All information about the machines is made available to the customer digitally. The documents are maintained in the background by the machine manufacturer and updated in the event of adjustments. The system can be expanded, including with training modules, online stores and access to ERP and CRM data via an API interface. No interface to the machine is required, as the system does not access machine data. It works independently in its own environment and only via the machine manufacturer's Internet platform developed for this purpose. All data and customer information is therefore held by the machine partner. Two-factor authentication is used to verify a user's identity. The platform also has SSL encryption for secure data transmission.
With Pink Flamingo, the machine manufacturer can offer its customers fast, direct service, provide training materials or exploit cross-selling potential, which results in increased efficiency in first-level support. The end customer of the machine has access to the latest version of all required documents around the clock, every day, as the data is maintained by the machine supplier. The end customer has access to spare parts and direct online ordering options. They are also reminded of maintenance and service appointments-dir/vk-
www.pinkflamingo.support
www.butter-and-salt.de
Hall 4 Stand 124
